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Hard Baits

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Rattlin' Chug Bug Lure (CB06140)
This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can
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$7.18
Red Eyed Shad 1/4 oz Hard Lipless Crankbait Lure (REYESD14-419)
The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give you the best action and sound of any lipless crankbait on the market. The action when it free falls is awesome!!

Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series Red Eyed Shad and see what happens.

Specifications:

- Body Length: 2"
- Running Depth: Variable
- Treble Hooks: Two Number 6
- Color: Fire Tiger
- Quantity: Per 1
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$5.80
Red Eyed Shad 1/2 oz Hard Lipless Crankbait Lure (REYESD12-108)
The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give you the best action and sound of any lipless crankbait on the market. The action when it free falls is awesome!!

Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series Red Eyed Shad and see what happens.

Specifications:

- Body Length: 3 1/4"
- Running Depth: Dives to 8'
- Treble Hooks: Two Number 6
- Color: Blue Craw
- Quantity: Per 1
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$5.80
Series 1 Crankbait Hard Lure (HC1-526)
A small, squareBill diver with a high buoyancy, the Series 1 is designed to be thrown around heavy cover. The square lip design causes massive deflection to trigger strikes.

Specifications:

- Size: Series 1
- Color: Sexy Sunfish
- Length: 2"
- Weight: 1/4 oz.
- Depth: 2'-5'
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$4.80
KVD Square Bill Hard Lure (HCKVDS1.5-517)
Designed to the specifications of Bass Master's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will constantly "wander" with erratic action while still running true. It also helps deflect off cover to entice strikes. The KVD baits are designed with no internal rattles for a "silent" approach.

Specifications:

- Body Style: KVD 1.5 Squarebill
- Color: Tennesee Shad
- Length: 1.5"
- Weight: 7/16 oz.
- Dives from: 3'-5'
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$5.58
KVD 4.0 Magnum Hard Squarebill Lure (HCKVDS4.0-450)
Designed to the exact specifications of Bassmaster Classic Champ, Kevin VanDam, the Strike King KVD Square Bill Silent Crankbaits are silent assassins perfect for KVD's style of shallow water power fishing. In addition to allowing the crankbait to bounce and deflect off cover, the square bill design also allows these KVD cranks to constantly wander with an erratic searching action while still running true. The KVD Square Bill Silent Crankbaits do not have internal rattles, making them absolutely perfect for skittish, pressured fish.

Features:

- 2011 Bassmaster Classic winning lure
- Designed to KVD's exact specifications
- Tournament-proven performers
- Silent assassins perfect for shallow water power fishing
- Square bill deflects off cover while producing an erratic wandering action
- No internal rattles for a silent approach

Specifications:

- Color: Delta Red
- Length: 3-3/4"
- Weight: 7/8 oz.
- Depth: 3'-7'
- Quantity: 1
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$8.38
KVD Sexy Dawg Topwater Hard Bait Lure (HCKVDSD-500)
Strike King KVD Sexy Dawg Topwater Hard Baits have been designed by the world's top angler to cast like an arrow and walk-the-dog with an ease you've never experienced before! The popping, spitting, side-to-side action drives big bass mad with hunger. Features include loud internal rattle chambers; chip-resistant finish; 3D eyes; and rugged, extra-strong trebles to hold fish fast.

Features:

- Casts like an arrow
- Popping, spitting, side-to-side action
- Loud internal rattle chambers
- Chip-resistant finish
- 3D eyes
- Rugged, extra-strong treble hooks

Specifications:

- Color: Clear Sexy Shad
- Length: 4-1/2"
- Weight: 3/4 oz.
- Quantity: 1
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$7.96
Red Eyed Shad 3/4 oz Hard Lipless Crankbait Lure (REYESD34-585)
The Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give you the best action and sound of any lipless crankbait on the market. The action when it free falls is awesome!!

Sometimes a quieter approach is the key to success. The Silent Series models do not have a rattle. On pressured waters, extremely clear water, or when an active school turns off, try a Silent Series Red Eyed Shad and see what happens.

Specifications:

- Body Length: 3"
- Running Depth: Variable
- Treble Hooks: Two Number 6
- Color: Sexy Ghost Minnow
- Quantity: Per 1
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$6.52
Series 3 Crankbait Hard Lure (HC3-526)
The Strike King Pro-Model Series 3 Crankbait is a small bodied deep diver. It is designed for enhanced castability, allowing you to reach maximum depths. See why this is one of the most popular crankbaits on the market!

Features:

- The Strike King Pro-Model Series 3 is a small-bodied deep diver.
- It is designed to enhance castability, thus reaching maxium depths.
- Dives up to 8 feet.
- One of the most popular crankbaits on the market!
- All Pro-Model Crankbaits feature free-floating rattles and lifelike 3D eyes.

Specifications:

- Size: Series 3
- Color: Sexy Sunfish
- Weight: 3/8 oz.
- Depth: dives to 8'
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$4.80
Pro-Model Series 5XD Crankbait (HC5XD-450)
It's easy to see why Strike King Pro-Model XD Series crankbaits are so popular with the pros. These medium- (5XD) extra-deep diving crankbaits feature a unique curved bill and balance that creates a steep dive angle, allowing them to dive deeper and faster than most other deep diving hardbaits. This unique bill also allows the XDs to track well when making contact with the bottom. Every lure in the 5XD series also features striking finishes and free-floating rattle chambers that emit varying sound frequencies to inspire big strikes.

Features:

- Fast and extra-deep diving crankbaits
- Special curved bill design - steep diving angle
- Bill also track well when hitting the bottom
- Striking finishes
- Free-floating rattle chambers - emit varying sound frequencies

Specifications:

- Color: Sexy Shad
- Length: 2-3/4"
- Weight: 5/8 oz.
- Dives: 15'+
- Buoyancy: Floating
- Quantity: 1
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$5.58
Cutter 110+ Hard Bait Lure (1431183)
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait.

Features:

- Suspending jerkbait with long-distance castability
- Versatile -- twitch, jerk, pause, rip, burn and standard retrieves
- Coffin shaped bill allows maximum darting action and side flash with minimal rod movement

Specifications:

- Color: Fool's Gold
- Bait Length: 4-3/8"
- Bait Size: 110+ (9/16 oz.)
- Swimming Depth: 4'-8'
- Number of Hooks: 3
- Quantity: 1
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$5.94
SquareBull Hard Bait Lure (1422623)
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait.

Features:

- Erratic hunting action
- Maximum flash and tail wag
- Deflects off structure
- Floating

Specifications:

- Color: Firetiger
- Bait Length: 2"
- Bait Size: 3.5 (1/4 oz.)
- Swimming Dept: 2'-5'
- Number of Hooks: 2
- Quantity: 1 Per/Pack
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$5.22
Johnny Darter Hard Bait Lure (1428632)
Johnny Darter is designed to trigger reaction strikes from top predators. Built with an internal rattle, plastic fin, and proper weighting, the Johnny Darter will dart erratically with maximum side-to-side action.

Features:

- Equipped with a brass rattle attracting fish from far away
- Torpedo shaped body and tail fin work in unison to create the optimal erratic darting action
- Sold with built in single wide gap hook and belly treble hook

Specifications:

- Color: Antifreeze Perch
- Bait Length: 3/4"
- Bait Size: 1/8 oz.
- Hook Size: 10
- Number of Hooks: 2
- Quantity: 1
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$3.06
Juke Hard Bait Lure (1437094)
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait.

Features:

- Crank it, Twitch it even Troll it for ultra-unique actions
- Highly versatile bait entices strikes
- Flat baitfish profile for maximum Flash & Roll
- Long-distance Castability

Specifications:

- Color: Midnight Pearl
- Bait Length: 4"
- Bait Size: 100 (11/16 oz.)
- Swimming Depth: 3'-5'
- Number of Hooks: 2
- Quantity: 1
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$5.94
Digger Hard Bait Lure (1431192)
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait.

Features:

- Aggressive wobble and side flash
- Gets deep quick
- Slow rise at pause

Specifications:

- Color: Rubbertail
- Bait Length: 1-3/4"
- Bait Size: 3.5 (1/4 oz.)
- Swimming Depth: 3'-5'
- Number of Hooks: 2
- Quantity: 1
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$5.22
Cutter 90+ Hard Bait Lure (1431179)
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait.

Features:

- Suspending jerkbait with long-distance castability
- Versatile -- twitch, jerk, pause, rip, burn and standard retrieves
- Coffin shaped bill allows maximum darting action and side flash with minimal rod movement

Specifications:

- Color: Fool's Gold
- Bait Length: 3-1/2"
- Bait Size: 90+ (3/8 oz.)
- Swimming Depth: 4'-6'
- Number of Hooks: 2
- Quantity: 1
Add to Cart
$5.94
Wild Thang Hard Bait Lure (1422633)
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait.

Features:

- Unique bill for erratic hunting action
- Aggressive tail thumping action
- Attracts fish from all depths and directions
- Slow rise at pause

Specifications:

- Color: Candy Apple Red Craw
- Bait Length: 2"
- Bait Size: 6.5 (3/8 oz.)
- Swimming Dept: 4'-7'
- Number of Hooks: 2
- Quantity: 1 Per/Pack
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$5.22
Warpig Hard Bait Lure (1431204)
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait.

Features:

- Aggressive action
- Blunt Nose deflects off structure
- Maximum sound and vibration
- Lipless sinking bait

Specifications:

- Color: Blood Orange Craw
- Bait Length: 2-3/8"
- Bait Size: 1/4 (1/4 oz.)
- Swimming Depth: Sinks
- Number of Hooks: 2
- Quantity: 1
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$5.22
SquareBull Hard Bait Lure (1431219)
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait.

Features:

- Erratic hunting action
- Maximum flash and tail wag
- Deflects off structure
- Floating

Specifications:

- Color: Fool's Gold
- Bait Length: 2"
- Bait Size: 3.5 (1/4 oz.)
- Swimming Depth: 2'-5'
- Number of Hooks: 2
- Quantity: 1
Add to Cart
$5.22
Bad Shad Hard Bait Lure (1431211)
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait.

Features:

- The premier casting shad
- Irresistible side roll and tail wag
- Slow rise at pause

Specifications:

- Color: Spray Tan
- Bait Length: 2"
- Bait Size: 5 (1/4 oz.)
- Swimming Depth: 5'-7'
- Number of Hooks: 2
- Quantity: 1
Add to Cart
$5.22
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