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Soft Baits

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Gulp! Saltwater Jerk Shad Soft Bait (1120256)
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! out fishes live bait in head to head field tests. Berkley Gulp! truly is the next generation in soft bait!

Features:

- Erratic darting motion imitates struggling baitfish
- Darting "quick glide" will entice strikes!
- Expand your strike zone with 400x more scent dispersion than plastic baits
- 15 years of Gulp! evolution
Add to Cart
$5.14
PowerBait Attractant Bait (1011026)
Enhances ordinary lures or live bait with PowerBait scent and flavor.

Features:

- Enhances ordinary lures or live bait with PowerBait scent and flavor
- Water-soluble liquid attractant

Specifications:

- Bait Scent/Flavor: Bass
- Weight 2 oz
- Packaging: Bottle
Add to Cart
$2.30
Powerbait Crappie Nibbles Dough Bait (1004994)
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to feel more bites. Set more hooks and catch more fish!

Features:

- Dissolve slowly in water
- Disperse scent cloud crappies and panfish can
Add to Cart
$2.83
Gulp! Alive! Waxies Soft Bait (1140592)
Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live bait anymore try Gulp! Alive! and fish the revolution.

Features:

- Panfish favorite
Add to Cart
$5.95
Gulp! Sand Crab Flea Soft Bait (1121663)
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! out fishes live bait in head to head field tests. Berkley Gulp! truly is the next generation in soft bait!

Features:

- Looks, feels and smells like live sand crabs/fleas
- Match-the-hatch colors
- More durable and longer lasting than live bait
- Rapid scent dispersion attracts fish from greater range
- 15 years of Gulp! evolution
Add to Cart
$5.59
Gulp! Sandworm Soft Bait (1109380)
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! out fishes live bait in head to head field tests. Berkley Gulp! truly is the next generation in soft bait!

Features:

- Each bait has a natural presentation in action, scent, and taste
- Expand your strike zone with 400x more scent dispersion
- 15 years of Gulp! evolution
Add to Cart
$5.04
Gulp! Grub Soft Bait (1130758)
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! out fishes live bait in head to head field tests. Berkley Gulp! truly is the next generation in soft bait!

Features:

- Ideal on jigs or as a trailer
- Favorite for all SW species when targeting big fish
- Proven tail action design swims under all conditions
- Expand your strike zone with 400x more scent dispersion than plastic baits
- 15 years of Gulp! evolution
Add to Cart
$5.04
Catfish Dough Bait (1133991)
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! out fishes live bait in head to head field tests. Berkley Gulp! truly is the next generation in soft bait!

Features:

- Fortified with Gulp! flavor chunks
Add to Cart
$5.14
Gulp! Alive! Fish Fry Soft Bait (1156571)
Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catch more fish. Put the bait back in the jar to ReCharge its effectiveness. You don't have to deal with the hassle of live bait anymore try Gulp! Alive! and fish the revolution.

Features:

- Tail designed for nonstop fish enticing action
- More durable and effective than live
- Choose colors to "match the hatch" of live fish fry
- Expand your strike zone with 400x more scent dispersion
- 15 years of Gulp! evolution
Add to Cart
$5.95
Gulp! Alive! Jigging Grub Soft Bait (1156579)
Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live bait anymore try Gulp! Alive! and fish the revolution.

Features:

- Proven shape and action works well for all panfish
- Field tests prove that bluegills, trout and crappies prefer Gulp! Alive! over regular plastic and live
- Great on jigs, dropshots and plain hooks
- Expand your strike zone with 400x more scent dispersion
- 15 years of Gulp! evolution
Add to Cart
$5.95
Gulp! Ghost Belly Shrimp Soft Bait (1189202)
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! out fishes live bait in head to head field tests. Berkley Gulp! truly is the next generation in soft bait!

Features:

- Lifelike detail imitates natural prey
- Replacement for hard to find and hard to catch ghost shrimp
- More colors and better durability than live
- Expand your strike zone with 400x more scent dispersion than plastic baits15 years of Gulp! evolution
Add to Cart
$5.19
Gulp! Floating Minnow Soft Bait (1202059)
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! out fishes live bait in head to head field tests. Berkley Gulp! truly is the next generation in soft bait!

Features:

- Floating for more lifelike swimming action on split shot or slip sinker rigs
- Keeps bait off the bottom and in the strike zone
- Expand your strike zone with 400x more scent dispersion than plastic baits
- 15 years of Gulp! evolution
Add to Cart
$4.12
PowerBait Natural Glitter Trout Dough Bait (1203183)
Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites. Set More Hooks and Catch More Fish!

Features:

- Smells and tastes like your favorite scents
- Crystalina glitter reflects light and increases visibility

Specifications:

- Bait Scent/Flavor: Salmon Egg
- Color: Rainbow
- Weight: 1.80 oz
- Packaging: Jar
Add to Cart
$3.28
Gulp! Alive! Cricket Soft Bait (1203212)
Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live bait anymore try Gulp! Alive! and fish the revolution.

Features:

- Lifelike detail imitates natural prey
- More durable and easier to care for than live
- Expand your strike zone with 400x more scent dispersion
- 15 years of Gulp! evolution
Add to Cart
$5.95
Gulp! Alive! Salmon Eggs Soft Bait (1203216)
Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live bait anymore try Gulp! Alive! and fish the revolution.

Features:

- Imitates real salmon eggs
- Popular trout bait now supercharged with Gulp! Alive!
- Expand your strike zone with 400x more scent dispersion than plastic baits
- Use a #10 egg hook or smaller for optimal flotation
- 15 years of Gulp! evolution
Add to Cart
$5.95
Gulp! Mud Minnow/Croaker Soft Bait (1203221)
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! out fishes live bait in head to head field tests. Berkley Gulp! truly is the next generation in soft bait!

Features:

- Mimics popular coastal live baitfish
- Ideal for all rigging options
- Rapid scent dispersion attracts fish from greater range
- 15 years of Gulp! evolution
Add to Cart
$4.63
Gulp! Ripple Mullet Soft Bait (1206426)
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! out fishes live bait in head to head field tests. Berkley Gulp! truly is the next generation in soft bait!

Features:

- Incredible paddle tail swimming action
- Unique ribbed shaped creates increased water disturbance
- Great for casting and retrieving in stained water
- 15 years of Gulp! evolution
Add to Cart
$5.59
Gulp! Extruded Nightcrawler Soft Bait (1094720)
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! out fishes live bait in head to head field tests. Berkley Gulp! truly is the next generation in soft bait!

Features:

- Lifelike taste and texture
- More durable, convenient and longer lasting than live bait
- Features Gulp! extreme scent dispersion
- 15 years of Gulp! evolution
Add to Cart
$4.33
Gulp! Catfish Bait Chunks Soft Bait (1121121)
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! out fishes live bait in head to head field tests. Berkley Gulp! truly is the next generation in soft bait!

Features:

- Outperforms natural livers longer lasting
- Expand the strike zone with 400x more scent dispersion
- Loaded with the most powerful scent and flavor developed by top fish scientists
- Durable enough to stay on the hook for long periods of time
- 15 years of Gulp! evolution
Add to Cart
$5.14
Gulp! Jigging Grub Soft Bait (1129043)
Gulp! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! out fishes live bait in head to head field tests. Berkley Gulp! truly is the next generation in soft bait!

Features:

- Proven shape with great action on slow retrieve
- Great on jigs, dropshots and plain hooks
- Expand your strike zone with 400x more scent dispersion than plastic baits
- 15 years of Gulp! evolution
Add to Cart
$4.12
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