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Pumpkinseed Wakebait (PSW75T102)
The Sunfish family of baits was developed for anglers with a passion for cranking. The natural shape and profile, color schemes and swimming action are designed to mimic an isolated Sunfish frantically fleeing from its predator. The crankbait, flat-side squarebill, rattlebait, and wakebait are perfect for catching fish from shallow to deep.

Specifications:

- Type Of Water: Freshwater
- Size: 3"
- Hook Size: #4
- Style: Floating
- Depth: 0' - 1'
- Weight: 1/2 oz
- Color: Metallic/Gloss
Add to Cart
$16.99
Spanish Mackerel Trolling Bait (SMK120D933)
Saltwater game fish everywhere love to prey on Mackerel. Fishing the LIVETARGET Spanish Mackerel is as close to using live bait as it gets. The elongated body and deep profile lip design, generates a wide wobble action and gets down deep. This lure is ideal to troll at fast speeds near shore, when targeting Grouper and Kingfish.

Specifications:

- Type Of Water: Saltwater
- Size: 4 3/4"
- Hook Size: #1/0
- Style: Slow Floating
- Depth: 0' - 15+'
- Weight: 1 7/8 oz
- Color: Silver/Green
Add to Cart
$18.99
Menhaden Crankbait (MHC135D902)
The Menhaden family of saltwater baits is available in two different models. The twitchbait is an excellent sub-surface choice for inshore and near shore shallow water casting. Walk-the-dog or twitch it erratically to target feeding Redfish, Snook, and Striped Bass just below the surface. The crankbait is the ideal bait while trolling for Grouper and other offshore game fish cruising for forage in the deeper zones.

Specifications:

- Type Of Water: Saltwater
- Size: 5 1/4"
- Hook Size: #2/0
- Style: Floating
- Depth: 0' 20' +
- Weight: 2 1/2 oz
- Color: Natural/Metallic
Add to Cart
$20.99
Pinfish Rattlebait (PF65SK902)
The Pinfish Rattlebait is a must have for all inshore and coastal anglers. The ultra-tight vibration and loud rattle sound attracts the
attention of nearby predators on the hunt. During their annual migration when Pinfish roam grass flats, this lure is the perfect choice
to target Ladyfish, Tarpon, and Redfish.

Specifications:

- Type Of Water: Saltwater
- Size: 2 1/2"
- Hook Size: #4
- Style: Sinking
- Depth: Variable
- Weight: 7/8 oz
- Color: NaturalMetallic
Add to Cart
$8.99
Shrimp Hybrid Bait (SSH90SK913)
Based on the overwhelming positive response to the Rigged Shrimp released in 2014, the Hybrid Shrimp is a natural compliment to the Shrimp family. This bait earned its name by merging a hard-lure with soft-lure attributes built into a single design.

The Hybrid shrimp generates additional swimming action through the soft legs that wiggle and vibrate on the retrieve. Ideally used with a super slow retrieve and horizontal drop pattern, this bait will become a go-to lure for all in-shore species. A custom belly hook features a unique dual-prong shank that is designed to minimize snags on grass and shell-beds.

Specifications:

- Type Of Water: Saltwater
- Size: 3 1/2"
- Hook Size: #8, #6
- Style: Sinking
- Depth: Variable
- Weight: 3/8 oz
- Color: Glow Shrimp
Add to Cart
$13.99
Mullet Twitchbait (MUT90FT934)
The ultimate inshore and near shore lure, the Mullet collection offers the perfect mix of enticing action and incredible life-like detail for exciting coastal fishing. The Mullet is available in four different models to target Sea Trout, Redfish, Snook, Flounder, and Striped Bass. The twitchbait darts and flashes just below the surface while the wakebait and walking bait produce a subtle surface commotion. The popper spits and pops on the surface calling in predators from a distance.

Specifications:

- Type Of Water: Saltwater
- Size: 3 1/2"
- Hook Size: #4
- Style: Floating
- Depth: 0" - 6"
- Weight: 1/2 oz
- Color: SilverBrown
Add to Cart
$9.99
Rigged Shrimp Soft Plastic (SSF75SK912)
The Rigged Shrimp has taken the US saltwater community by storm. Shrimp are the single most important forage for all saltwater game fish including Trout, Redfish, Flounder, Snook, and Tarpon. The Rigged Shrimp is designed to mimic a live Shrimp swimming in a forward motion. It can be cast and retrieved, or fished
under a popping cork. A built in rattle generates the
Add to Cart
$10.99
Frog Hollow Body (FGH45T503)
The Hollow Body Frog has all the attributes to catch big fish; anatomy, detailed color and effortless action elevating the thrill of topwater fishing to a whole new level. On the strike, the soft body collapses easily and the custom double hooks translate to higher hook up ratios. Ideally used around grass and lily pads,
the weedless design enables anglers to cast into thick bush or super heavy cover for unique applications. Go where traditional topwaters can not

Specifications:

- Type Of Water: Freshwater
- Size: 1 3/4"
- Hook Size: #1
- Style: Floating
- Depth: Topwater
- Weight: 1/4 oz
- Color: Brown/Black
Add to Cart
$11.99
Field Mouse Hollow Body (MHB70T403)
The Hollow Body Field Mouse is perfect for Bass and Pike stalking in heavy cover waiting to ambush their next meal. This weedless lure is most effective when
worked across the tops of pads and grass mats. The intricate life-like details make this rodent so realistic, it appears alive.

Specifications:

- Type Of Water: Freshwater
- Size: 2 3/4"
- Hook Size: #2/0
- Style: Floating
- Depth: Topwater
- Weight: 1/2 oz
- Color: Black/White
Add to Cart
$11.99
Blueback Herring Jointed Bait (BBH115SK933)
The Blueback Herring family is the ideal bait when Stripers and other saltwater predators are targeting spawning or schooling Herring. The swimbait has a slender body with a triple segmented fuselage supported by tandem hinges for a durable and tantalizing action. The thrusting stride of the double prop generates a surface commotion to attract nearby predators hunting the surface range.

Specifications:

- Type Of Water: Saltwater
- Size: 4 1/2"
- Hook Size: #2
- Style: Slow Sink
- Depth: 0.5'/Second
- Weight: 1 oz
- Color: Silver/Green
Add to Cart
$8.99
Flicker Minnow Hard Bait (1341393)
Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker. The field test results are in and the result? These baits flat out Catch More Fish!

Features:

- Pro designed to create the ultimate minnow style trolling lure
- Size, profile, and dive depth imitate a minnow
- Mustad Ultra Point Hooks

Specifications:

- Bait Length: 3"
- Swimming Depth: 14' - 17'
- Number of Hooks: 2
- Color: Black Silver
- Quantity: Per 1
- Packaging: Plastic Clam/Blister
Add to Cart
$4.95
Flicker Minnow Pro Slick Hard Bait (1341401)
Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line of minnow baits that dive deeper with maximum flash and tail action. The Flicker Minnow body design, in combination with its impressive dive curve, get you to the fish quicker. The field test results are in and the result? These baits flat out Catch More Fish!

Features:

- Pro designed to create the ultimate minnow style trolling lure
- Size, profile, and dive depth imitate a minnow
- Mustad Ultra Point Hooks

Specifications:

- Bait Length: 3"
- Swimming Depth: 14' - 17'
- Number of Hooks: 2
- Color: Slick Alewife
- Quantity: Per 1
- Packaging: Plastic Clam/Blister
Add to Cart
$4.95
Skinny Cutter 110+ Hard Bait (1375279)
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.

Features:

- Suspending jerkbait with long-distance castability
- Versatile -- twitch, jerk, pause, rip, burn and standard retrieves
- Coffin shaped bill allows maximum darting action and side flash with minimal rod movement

Specifications:

- Bait Length: 4 3/8"
- Swimming Depth: 4' - 7'
- Number of Hooks: 3
- Color: Black Silver
- Quantity: Per 1
- Weight: 7/16 oz
- Packaging: Plastic Clam/Blister
Add to Cart
$7.95
Wild Thang Hard Bait (1375291)
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.

Features:

- Unique bill for erratic hunting action
- Aggressive tail thumping action
- Attracts fish from all depths and directions
- Slow rise at pause

Specifications:

- Bait Length: 2 1/4"
- Swimming Depth: 6' - 9'
- Number of Hooks: 2
- Color: Black Silver
- Quantity: Per 1
- Weight: 1/2 oz
- Packaging: Plastic Clam/Blister
Add to Cart
$6.95
Pitbull Hard Bait (1375375)
Berkley paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to simply create dream baits. These hard baits capture the essence and action of artfully handcrafted wooden baits with exactness and durability delivered in a synthetic bait. The balanced designs throw straight and far and are consistently ready to run right out of the package without tuning.

Features:

- Erratic hunting action
- Maximum flash and tail wag
- Deflects off structure
- Floating

Specifications:

- Bait Length: 2 3/8"
- Swimming Depth: 3' - 6'
- Number of Hooks: 2
- Color: Black Silver
- Quantity: Per 1
- Weight: 3/8 oz
- Packaging: Plastic Clam/Blister
Add to Cart
$6.95
Min-O-Spin Hard Bait (1371924)
Min-O-Spins resemble small fleeing shiners that can be cast and retrieved or trolled for all predatory fish.

Features:

- Blades and body designed to spin at the slightest rotation of your reel
- 3D eyes and lifelike scale pattern resemble real shiners
- Strong black nickel hooks dressed with feathers and flashfoil tinsel

Specifications:

- Bait Length: 1/2"
- Hook Size: 12
- Number Of Hooks: 1
- Color: Brown Grasshopper
- Quantity: Per 1
- Weight: 1/24 oz
- Packaging: Plastic Clam/Blister
Add to Cart
$1.89
Goby Paddle Tail (GOB80PT603)
Gobies are an invasive species found in the Great Lakes and Northern Regions. Ideal for Smallmouth Bass, Walleye, and Northern Pike. Cast and retrieve or slow drift on bottom. Three baits per package, each with built-in weight and premium hook.

Specifications:

- Type Of Water: Freshwater
- Size: 3 1/4"
- Hook Size: 1/0
- Style: Medium Sink
- Depth: Variable
- Weight: 1/2 oz
- Color: Smoke
Add to Cart
$11.99
Cigar Minow Jerkbait (CMJ115S962)
Cigar Minnows are found throughout the Gulf of Mexico and along the Atlantic Seaboard. The CMJ-115 is ideal for Snook, Redfish, and Trout, while the CMJ-152 is perfect for targeting Kingfish and Grouper. Cast & retrieve or fast troll. Electro-plated metallic finish. Wire-thru construction.

Specifications:

- Type Of Water: Saltwater
- Size: 4 1/2"
- Hook Size: #1/0
- Style: Shallow Dive
- Depth: 2' - 4'
- Weight: 7/8 oz
- Color: Pearl/Blue
Add to Cart
$17.99
Threadfin Shad Baitball Crankbait (TSB65M818)
The Threadfin Shad BaitBall Crankbait is the right tool when Junvenile Shad move out to mid-range depths. The TSB-65 dives from 6' - 8'. The high flash characteristics are delivered with a mix of hot foil and soft paint patterns to create a competitive advantage of unmatched Live Target realism.

Specifications:

- Type Of Water: Freshwater
- Size: 2 1/2"
- Hook Size: #6
- Style: Floating
- Depth: 6' - 8'
- Weight: 5/8 oz
- Color: Chartreuse/Black
Add to Cart
$15.99
Goby Single Tail (GOB90ST605)
Gobies are an invasive species found in the Great Lakes and Northern Regions. Ideal for Smallmouth Bass, Walleye, and Northern Pike. Cast and retrieve or slow drift on bottom. Three baits per package, each with built-in weight and premium hook.

Specifications:

- Type Of Water: Freshwater
- Size: 3 5/8"
- Hook Size: #2/0
- Style: Medium Sink
- Depth: Variable
- Weight: 3/4 oz
- Color: Natural
Add to Cart
$11.99
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